The first half of this year has seen astonishing success in the Martial Arts Industry. Demand for tuition has remained high although the weather and holidays seem to have slowed demand in June. We remain optimistic for the second half of the year but much will depend on school owners having a firm commitment to planning and implementing all the strategies we have talked about in Pulse over the past few months.
The end of the academic year is now upon us with both Primary and Secondary Schools breaking for the summer holidays and there are two key areas which our industry has to make sure are under way: the arrangements for promotions for the return to school period and the urgent implementation of summer camp activities for potential students that have not tried Martial Arts before – the later should already be finalised and bookings taken but if you have not done this, it is absolutely in your interest to do it now.
Summer is also a time to ensure that you retain your students, and while I am delighted to report that the current year has seen higher levels of retention than ever before, all academies must deploy strategies to keep students engaged during the summer holiday period.
There will be great interest in the Olympics in the coming weeks and many reminders in the media and from the Government about the benefits of sporting activity. These will be beneficial for both retention and acquisition of new students as will our link with the Coca Cola promotion and the other NEST promotions which are all designed to help you during this period.
The development of tools to help you to achieve your objectives is also continuing at NEST. We are seeing constant increases in the use of the new Attendance App and additional functions for this are planned for release in the second half of the year. We will also be testing new systems that have been developed to assist with all of the sales outside tuition such as membership, grading, seminars and pro shop. More news on these developments will be released as the year progresses.
I wish you every success for a great summer and as always, if you need any help or guidance do not hesitate to contact our team of specialists.
Very best wishes
Full details of the NEST promotions can be found at the NEST promotional portal at www.nestpromotionalportal.com
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