Whilst the weather has been less than warm for the time of year, NEST has launched a range of hot promotional offers to support clients in growing their schools this season.
Changes in school sports funding and the introduction of new advertising regulations surrounding the London 2012 Olympic Games have provided new challenges for martial arts schools this year but NEST’s campaigns with Carphone Warehouse, ASDA, toothpaste brand Aquafresh and official Olympic Sponsor, Coca Cola are poised to support student recruitment, throughout the ‘Summer of Sport’.
Carphone Warehouse contract customers were the first to enjoy free martial arts taster sessions with the launch of their ‘Phoniversary’ reward scheme back in April to over 20,000 contract customers across the UK. Performance of this offer to date is currently tracking at a 0.5% response rate for NEST’s martial arts schools, which is over 15 times the typical response rate of many traditional forms of advertising.
After re-positioning its Community Life strategy back in Spring, ASDA launched a new community event scheme called ASDA Active, designed to use protected Fields in Trust sites for community and youth related projects. ASDA Active, in collaboration with the Fitness Industry Association have now conducted a series of events across the UK, featuring demonstrations and free taster sessions to encourage families to try a new sport for the first time. NEST martial arts schools have been represented at all of these events to date, alongside demonstrations by a range of different activities from football and Kwik Cricket to Zumba for mums.
All of these events delivered or exceeded their target number of attendees, in spite of the generally poor weather but everyone taking part agrees it’s been a positive experience for generating new students and publicity.
Ibby Adem of East Finchley Combat Academy took part in The Southgate Circus event in London with a demonstration team of existing students. He said of the event,
“The day was truly amazing from start to finish. It was superbly organised and well structured and the ASDA staff were very hands on and helpful. We had a constant ‘conveyer belt of children’ who were really enthusiastic and keen to learn. They were put through their paces with some demanding drills and had fun working as a team, whilst we as a club relished the opportunity to showcase to the younger generation all of the fabulous benefits e.g. fitness, confidence, self awareness... that martial arts has to offer. The event was a great networking opportunity and we have already had great feedback following the event with kids attending their free trial lessons and us gaining a new business contact who we are now working with.
Thanks NEST for getting me involved in the Scheme!”
Schools using the exclusive ASDA Active promotional items have achieved the greatest success in converting prospects into new students. NEST schools yet to take part in an ASDA Active event can now download a range of free promotional material artwork from the NEST Marketing Toolkit.
Full details of the NEST promotions can be found at the NEST promotional portal at
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