Friday, 1 June 2012

NEST Promotions 2012-2013

NEST is delighted to announce more ‘big brand’ promotions for our clients, designed to help them to acquire and keep new students throughout the year.

NEST has worked hard to find suitable partnerships with key players in a bid to drive more people to sample a martial arts class for free.

As well as becoming partners with the Youth Sport Trust and their Business Honours club, NEST has teamed up with leading brands, Coca Cola, Aquafresh, The Carphone Warehouse and ASDA Active.


Details of each of the promotions are summarised below:-

Coca Cola Promotion

FREE Sports Taster Session

  • Official sponsors: London 2012 Olympics
  • Rewards on pack and CokeZone website
  • Martial Arts and Gymnastics featured
  • Campaign supported by TV and Online Advertising, Direct Mail  
  • Valid until 31st December 2012

Aquafresh Promotion

2 weeks training FREE

  • Max 4 free classes
  • Aquafresh Club subscribers
  • Martial arts, swimming and football
  • Featured 18th June – 19th August
  • Offer valid to 30th November
  • Online booking at freemartialartsclasses.com/aquafresh

ASDA Active

  • New ASDA Community Life Programme linked to local charities and businesses
  • Supported by the Fitness Industry Association (FIA), Sport England and Change for Life

Process

• ASDA ‘Fields in Trust’ protected sites

• 20 community sporting events, planned by local authorities

• Taking place over the Summer in playing fields and green spaces close to ASDA stores

• Local authorities co-fund and provide sports in ‘ASDA Active Zone’

• NGB’s and Sports Providers (e.g. Zumba, Martial Arts, Football etc.)



Benefits to NEST Clients

• Participation in a large-scale community event

• Opportunity to promote your club

• Club promotion in Active Zone & online

• PR activity ahead of and during events

• Relationship building with local stores


Carphone Warehouse

  • Free Martial Arts Taster Session offer to all contract holders on their ‘Phoniversary’
  • Featured on a dedicated Carphone Warehouse customer website until 31st August 2012



School Promotions (in association with the Youth Sport Trust)

Free taster session March – May 2012

3 weeks free training June – August 2012

Free Suit when you join Sept – November 2012

2 weeks free for teachers; December – February 2013

Free student taster session


Full details of the NEST promotions can be found at the NEST promotional portal at www.nestpromotionalportal.com

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