Friday, 1 June 2012

The NEST team have just returned from a weekend at the Martial Arts Show held at the NEC in Birmingham and we would like to thank all our clients who took time out to come and see us there on the NEST stand. It was great to have the opportunity to talk to clients about our new technological developments which we have designed to help school owners to run, manage and ultimately grow their operation.

I am also delighted to say that at the show we noted a great sense of optimism for continued growth in our industry. This view is also backed up by the numbers we have seen as we have recorded a 6.2% increase in annualised gross billing registered by clients in the period January to April.
If you are to benefit from yet another great year, and the first four months indicate you can, it will be vital that you maintain momentum in the acquisition of students alongside your summer retention strategies.

Getting and keeping students remains the key element of success in any Martial Arts business and during this summer we will have the sporting frenzy that is the 2012 Olympics. This will heighten the value of sporting activities in everyone’s mind; and whilst I know that there are many restrictions on advertising which prevent association with the games, the public consciousness will be alerted to the opportunities you can offer to all age groups and children in particular.


I hope that you will take advantage of every opportunity and resource available to you – check out the NEST promotions with Coca Cola, Carphone Warehouse, Aquafresh, ASDA Active and The Youth Sport Trust. Also have a look at the video footage from the last Network meeting - this is packed with tips to help you this summer.


I wish you every success for the coming months and as always, if you need any help or guidance do not hesitate to contact our team of specialists.


Very best wishes

Full details of the NEST promotions can be found at the NEST promotional portal at www.nestpromotionalportal.com

About Kuk Sool Won TM of Oxshott & Great Bookham

In 2007, when I was working as a PE teacher at a Sports College, I took the bold step of opening a club 80 miles from home as I wanted to bring our martial art to an area where it was completely unknown. 

I ran the weekly classes primarily to increase my motivation to train; the school grew much faster than expected.

 Following inspirational conversations with my family, girlfriend Vix (now wife) and fellow instructor and friend Kim Francis, I decided to leave my career and follow my dream. 

The untimely passing of Kim in February 2008 motivated me even more so; the last thing she ever said to me was to make sure that I followed my dream.

And now, still under 5 years from the first class, we have over 180 students with a 70 year age range.  Many students have achieved National and International Titles in the UK, USA, Holland and Spain, including 11 Grand Champions in 2011.  We placed 4th and 3rd in the 2010 and 2011 European Championships respectively and 4th in the UK Championships 2011.  We have over 20 actively training Black Belts who are all taking on more leadership responsibilities during their regular training.

Now Vix and I work in partnership to provide an extensive service that would not have been possible on my own.  Following on from our Undergraduate Sports Leadership Degree, we now offer courses in Junior Leadership for 9-16 year olds. Many of the teenagers in the club have benefited hugely from taking on roles of responsibility.  We also run kids’ camps during the holidays and have secured links with other local sports clubs to offer multi-activity sessions including running and acrobatics.

This summer we are running our first residential ‘Away Days’ Camp exclusively for teenagers.
Special themed classes are planned such as ‘pancake pandemonium’, where our students can be seen flipping and kicking pancakes, together with special ‘Christmas’ classes and ‘Bring your mum/dad to class’ weeks, which all help to increase the motivation of our students and subsequently secure member retention. 


Our Stars Scheme programme for juniors is now an integral part of our assessment procedure. Students work towards skills patches every month and focus on a ‘word of the month’ which helps to develop them into citizens with good morals and values.  These life skills and patches help us to monitor individual progress from both a physical and social perspective. Students are also assessed through regular quarterly gradings where they undergo a physical/psychological test to earn stripes towards their next belt.

As a growing club, we are able to offer a more specialised service for our students.  They attend classes appropriate to their age and belt level but can also take part in extra-curricular activities suitable for their ability. We have recently developed ‘Team Mantis’ a new elite demonstration team. Our offshoots of the martial arts classes are often what helps bring different groups of the community together and add substance and meaning to our club. 

We also visit local primary schools and help children to develop their grammatical skills and punctuation using a variety of martial arts movements. Many teachers have agreed that it helps to promote the importance of an active lifestyle, not to mention exploring the benefits of kinesthetic learning.

We aim to provide high quality martial arts instruction and believe that our background in education founds the basis of this. We believe our club is unique; striving to develop skillful martial artists with honourable characters. We are now seeking a full time location.  We could not have developed over the past five years without the fantastic support of our students and parents. Thank you.

About James

I attended my first Kuk Sool WonTM class in April 1992 and have been enthralled ever since.  I still remember practicing after my first class to see if I could remember what I had been taught.  I started training under the instruction and leadership of Master Steve Whiting and Master Mike Gooderham and owe them everything; I would not be who I am or where I am without the outstanding foundations they laid down for me.

I wasn’t very successful in my first few tournaments but have since practiced hard and represented the UK six times at the World Championships.  My first title was 1st Dahn Youth UK Grand Champion 1999 and I won the Overall 1st Dahn Grand Champion at the World Championships later that year, a division reserved only for Grand Champions from that year from each practicing country.  More recently, I won 3rd Dahn European Grand Champion 2009 and 4th Dahn UK Grand Champion 2010 and 2011.  I am very proud of my tournament success over the past 20 years but I feel much greater pride when I hear my students’ names being called out over the PA system when they win medals. 

I love teaching martial arts and seeing my students progress and develop is the most fulfilling and satisfying feeling imaginable.
I travel around the country (and world) to receive instruction from as many Masters as possible, including Senior Masters Sung Jin Suh, Alex Suh and John Ives and Masters Darren Brown and Nick Reeve.  I am now training towards 5th Dahn Master but I have to await my invitation from the Grandmaster before I can start testing.

I believe that my zest for life is attributed to the choices I have made to follow my dream, namely running a martial arts business with my wife; I would advise everybody to do the same and follow your dream too!

Why NEST?

After less than a year of running once weekly classes I decided to go full time and every professional instructor said that I would have to use a billing company.  I was apprehensive at first because of the fees involved, but the process had been tried and tested and I thought I should not waste any time weighing up the pro’s and con’s.  I would be crazy not to use one.

NEST were recommended to me many times, even from instructors who were not with NEST at the time and have since seen the light.  Louisa from NEST put my mind at ease over numerous telephone calls and I thought it was nonsensical not to at least go ahead with a meeting with Gerard.  Gerard went through the whole process with me and created a projection for where our club could go; this resolved any anxious feelings I had, considering we had a mortgage etc… to cover and I would be giving up my teaching career.


There are many benefits we receive from NEST, the main one being fee collection.  I could not imagine trying to collect cash every class and then chasing unpaid fees every day; the flexibility to suspend/increase/decrease payments by email is also fantastic.  I have used the budget and marketing planners and had many of the promotional materials printed; having the tools available to decrease time spent on these tasks is vital as I am a martial arts instructor after all!  I also intend to make use of other NEST services very soon, such as the online grading and attendance systems as well as communication and new prospect tools.


On a personal level, Gerard has offered lots of advice as we have developed as a club, providing imperative taxation and VAT information and support in our search for our first fulltime premises.  NEST have been instrumental in helping our club achieve such great success in under 5 years and we are very excited about how NEST can help us develop in the future.

Full details of the NEST promotions can be found at the NEST promotional portal at www.nestpromotionalportal.com

NEST Network meeting a big hit!

The recent NEST Network meeting held at the Thistle Hotel near East Midlands airport proved to be a massive success.

Around 100 attended the day and enjoyed presentations from Marketing Consultant Chantelle Bell on NEST Summer Promotions; Digital Media Specialist Celia Lacy on Effective Social Media and Lisa McHendry, Head of Participation and Engagement at the Youth Sport Trust.

Guinness world record holder and International Grandmaster of Memory David Thomas really wowed the audience with some fantastic insights into how to unlock the full power of our memory.
After lunch, clients were treated to a presentation from our U.S. visitors, Professor Robert Austin and Kyoshi Allie Alberigo who spoke about maximising the success of Summer Club Activities.


Facebook comments about the meeting:-

Dave Holland – “Excellent - great to be invited to the NEST event - thanks Gerard and the Team...”

Colin Payne TKO - “Good meeting, enjoyed it very much thanks.”

NEST would like to thank all of their Clients, the speakers and all who attended for making the day such a successful and enjoyable one.

Clients can go to the Network Meeting section of the Marketing toolkit and see details of the speakers’ presentations and view online video highlights from the day.  Check out the additional free downloads in the toolkit including a Social Media Toolkit and a ‘Twitter Terminology’ reference sheet.

Full details of the NEST promotions can be found at the NEST promotional portal at
www.nestpromotionalportal.com

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NEST Promotions 2012-2013

NEST is delighted to announce more ‘big brand’ promotions for our clients, designed to help them to acquire and keep new students throughout the year.

NEST has worked hard to find suitable partnerships with key players in a bid to drive more people to sample a martial arts class for free.

As well as becoming partners with the Youth Sport Trust and their Business Honours club, NEST has teamed up with leading brands, Coca Cola, Aquafresh, The Carphone Warehouse and ASDA Active.


Details of each of the promotions are summarised below:-

Coca Cola Promotion

FREE Sports Taster Session

  • Official sponsors: London 2012 Olympics
  • Rewards on pack and CokeZone website
  • Martial Arts and Gymnastics featured
  • Campaign supported by TV and Online Advertising, Direct Mail  
  • Valid until 31st December 2012

Aquafresh Promotion

2 weeks training FREE

  • Max 4 free classes
  • Aquafresh Club subscribers
  • Martial arts, swimming and football
  • Featured 18th June – 19th August
  • Offer valid to 30th November
  • Online booking at freemartialartsclasses.com/aquafresh

ASDA Active

  • New ASDA Community Life Programme linked to local charities and businesses
  • Supported by the Fitness Industry Association (FIA), Sport England and Change for Life

Process

• ASDA ‘Fields in Trust’ protected sites

• 20 community sporting events, planned by local authorities

• Taking place over the Summer in playing fields and green spaces close to ASDA stores

• Local authorities co-fund and provide sports in ‘ASDA Active Zone’

• NGB’s and Sports Providers (e.g. Zumba, Martial Arts, Football etc.)



Benefits to NEST Clients

• Participation in a large-scale community event

• Opportunity to promote your club

• Club promotion in Active Zone & online

• PR activity ahead of and during events

• Relationship building with local stores


Carphone Warehouse

  • Free Martial Arts Taster Session offer to all contract holders on their ‘Phoniversary’
  • Featured on a dedicated Carphone Warehouse customer website until 31st August 2012



School Promotions (in association with the Youth Sport Trust)

Free taster session March – May 2012

3 weeks free training June – August 2012

Free Suit when you join Sept – November 2012

2 weeks free for teachers; December – February 2013

Free student taster session


Full details of the NEST promotions can be found at the NEST promotional portal at www.nestpromotionalportal.com