They
are also another big brand which is passionate about encouraging
people to get involved and participate in sport.
As part of a
nationwide campaign this summer, the brand was looking to partner
with the best activity and sports centres across the UK to give away
hours of free sport with every bottle of Lucozade Sport. They’ll be
driving thousands of 16 to 34 year-olds to a dedicated website, where
they can choose their free activity.
The
campaign is all about encouraging people to try new sports and in
doing so getting them through sports centres doors. Of course, if
they enjoy it, they’ll be back for more – paid for – action.
The campaign is also encouraging more experienced participants to try
new venues.
NEST
have teamed up with Lucozade Sport to offer free martial arts classes
to all purchasers of Lucozade Sport energy drinks with a free on pack
offer on over 30 million drinks bottles.
This
particular promotion is predominantly aimed at the adult market and
is due to be launched on 1st May and will run until 30th July, with
consumers able to redeem their online codes until 15th August 2011.
Lucozade
will be supporting the offer with a range of broadcast media,
including outdoor 6-sheet poster advertising, social network
promotion and online marketing. This is in addition to widespread
promotion at point of sale in retail stores.
If you would like
to find out more about any of the Summer Promotions NEST is running
this summer, please call 0115 945 5030 during normal office hours.
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