I
am pleased to report that despite the depressing news portrayed in
the media regarding the economy, the first two months of the year has
reinforced our optimistic view as the industry continues to grow with
many schools achieving double figure percentage growth already.The challenge this year is to continue the momentum built up in the first two months so that the whole year produces the results you truly want. It is vital to maintain focus on getting and keeping students throughout the year, not just in the post New Year period, if you are to ensure success.
We
must resist the natural temptation to “take the foot off the
marketing peddle” following an intensive period; to succeed you
will need to be consistent and imaginative with your marketing
approach, particularly as consumers priorities change at differing
periods during the year.
Easter
and school holidays are now looming and focus should now move to
preparation for that period. For our part, a new promotion with
Carphone warehouse is under way as is the work with the Youth Sports
Trust and both of these initiatives are designed to be overlaid onto
your planned marketing activity.
We
are also delighted to be formally releasing an iPhone/iPad app by the
end of March. This will enable you to take attendance while you are
online or offline due to a new synchronisation process within the
functionality. This is just one of the new products that will be
released this year and you can see much more technology due for
release later this year when you visit us at the Martial Arts Show in
May.
In
the meantime, I would like to congratulate all customers who have had
a great start to 2012; and to invite anyone who needs further
guidance to contact us for help.
Very
best wishes
GDT
The
Martial Arts Show Live, returning for the third consecutive year at
the NEC Birmingham. Hope to see you there on 12th-13th of May 2012.
Nest Management will be at Stand 21
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