Tuesday, 29 November 2011

Benefits for NEST clients advertising in Yellow Pages


The Yellow Pages Corporate Advertising Scheme (CAS) is now in its fifth year and many NEST clients have benefitted from increased exposure in the directory as a result of this scheme.
Research demonstrates that advertising under the banner of a respected trade organisation like NEST is an advantage when it comes to reassuring potential customers.

About Yellow Pages CAS
CAS adverts are high impact display adverts with a header section containing the logo and details of NEST. They contain the line entry listings of participating NEST clients who choose to take part in the scheme.
CAS listings have the added advantage of enabling schools to include additional information about their business such as a website address or martial art style and are in addition to your school’s standard club listing.

Benefits of taking part
The Yellow Pages CAS helps schools benefit from a high impact display advertisement at the cost of a line entry. It also offers schools the opportunity to take advantage of their membership with NEST and projects your organisation as trustworthy and credible.

Reasons why schools may consider a CAS advert
·         Around 8 in 10 Yellow Pages directory users agree that CAS advertisers would be professional, reputable and qualified*
·         8 in 10 Yellow Pages directory users consider that CAS adverts help them to locate an accredited supplier*
·         83% of Yellow Pages directory users consider that CAS adverts help them to locate a supplier that they have not used before*

If you would like to understand if advertising with Yell could benefit your business, speak to one of NEST’s Independent Marketing Consultants on 0115 945 5030.
If you would like to book a CAS advertisement, contact Yell direct on 0808 100 7890 today quoting ‘Corporate Advertising Scheme’.
*Source Abacus Insight, March 2011. All results are based on past research and are no guarantee of future behaviour.




The Martial Arts Show Live, returning for the third consecutive year at the NEC Birmingham. Hope to see you there on 12th-13th of May 2012. Nest Management will be at Stand 21



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