Tuesday, 29 November 2011

Nov 2011 Newsletter


It’s hard to believe that yet another year is coming to an end, but even with a back drop of financial difficulties in national economies around the world and the gloom seen on the TV each night, the Martial Arts industry has shown an unparalleled resilience. I do believe that the efforts of school owners to rise to the challenges presented by the current economic climate have paid off in 2011and will continue to do so in the coming year.

It is not in the nature of school owners in this industry to be complacent, and we should not. But the facts are that up to September of 2011 we saw a significant increase in customers’ annualised billing and we estimate that this growth will be around 8% on a like for like basis by the end of the year. This is an astonishing achievement for this industry and it continues to give us all confidence for the future prosperity of Martial Arts schools.

At NEST we continue to look for the best ways to assist you to market your business and in the past year we have provided marketing initiatives through a number of national brands. Through this work, it is now becoming clear that many of those brand holders who would have been reluctant to see Martial Arts as a mainstream player in the world of sport and education are beginning to change their view. Our plan for next year will be to continue to promote links with national organisations that will provide a platform to help you to acquire more students for your business – a number of these are in the pipeline and we will provide details as soon as we can.

In the last Newsletter I referred to the changeover to our V3 school management system and this is now live on all customer accounts. This is the platform that we will continue to build on during the coming year and we have extensive plans for enhancement to the marketing tools, reporting and attendance systems as well as a completely new till and stock control development.

Our primary focus in the coming year, in addition to the collection of student fees, will be continuing our efforts to provide processes and systems which will help you to get and keep students; and within the systems developments mentioned above you will see more advances in attendance methods including an iPhone/iPad App and a new bar coding system as well as a completely new marketing management system.

This is an industry with great potential for successful schools and fantastic contributions to local communities, and we will continue to invest in developments to help you.

The next year will continue to see financial issues in all economies around the world and the UK will definitely not be exempt from this. Yet if we continue to focus our efforts on the benefits that Martial Arts can bring to students and have a consistent approach to marketing and customer service, every school can grow and succeed in 2012.

I would like to take this opportunity to wish everyone a very happy Christmas and a successful New Year
Very best wishes
GDT 10/11/11

The Martial Arts Show Live, returning for the third consecutive year at the NEC Birmingham. Hope to see you there on 12th-13th of May 2012. Nest Management will be at Stand 21



Benefits for NEST clients advertising in Yellow Pages


The Yellow Pages Corporate Advertising Scheme (CAS) is now in its fifth year and many NEST clients have benefitted from increased exposure in the directory as a result of this scheme.
Research demonstrates that advertising under the banner of a respected trade organisation like NEST is an advantage when it comes to reassuring potential customers.

About Yellow Pages CAS
CAS adverts are high impact display adverts with a header section containing the logo and details of NEST. They contain the line entry listings of participating NEST clients who choose to take part in the scheme.
CAS listings have the added advantage of enabling schools to include additional information about their business such as a website address or martial art style and are in addition to your school’s standard club listing.

Benefits of taking part
The Yellow Pages CAS helps schools benefit from a high impact display advertisement at the cost of a line entry. It also offers schools the opportunity to take advantage of their membership with NEST and projects your organisation as trustworthy and credible.

Reasons why schools may consider a CAS advert
·         Around 8 in 10 Yellow Pages directory users agree that CAS advertisers would be professional, reputable and qualified*
·         8 in 10 Yellow Pages directory users consider that CAS adverts help them to locate an accredited supplier*
·         83% of Yellow Pages directory users consider that CAS adverts help them to locate a supplier that they have not used before*

If you would like to understand if advertising with Yell could benefit your business, speak to one of NEST’s Independent Marketing Consultants on 0115 945 5030.
If you would like to book a CAS advertisement, contact Yell direct on 0808 100 7890 today quoting ‘Corporate Advertising Scheme’.
*Source Abacus Insight, March 2011. All results are based on past research and are no guarantee of future behaviour.




The Martial Arts Show Live, returning for the third consecutive year at the NEC Birmingham. Hope to see you there on 12th-13th of May 2012. Nest Management will be at Stand 21



About Paul Pretty


I first started training in Martial Arts in 1983, aged 10, at the local Aikido group.  After my first lesson I was hooked!  I became obsessed by the martial arts and loved everything about it.  I subscribed to every magazine, bought “International Karate” for my commodore 64 and sought out every book I could get my hands on.

I joined the local Karate class soon after, which was part of Kanazawas Shotokan Karate International group and trained 7 days a week in one system or another.  As part of the Kanazawas system we trained Tai Chi every Sunday morning. Unfortunately the Aikido class folded after around 5 years of training, but this gave me the time to train in other styles and systems wherever I could and of course focus on Karate.

At 16 I achieved my 1st Dan.  I had competed and won a number of regional and national championships in Kata and was selected by Sensei Asano to represent England as a Kata competitor at the European Championships.  I was training intensely when all of my friends were down the pub on a Friday night. I’d also get up early on a Sunday morning to go to classes. 
I also taught my first children’s class at age 16 when my instructor couldn’t make it and was soon teaching all of his children’s classes. I thought that this would be great  to do as a living, but in the late 1980s there was no such thing as a serious full time martial arts instructor, at least as far as I knew.

At 18, I opened my first classes in west London as an addition to those offered by our club already, and I soon found that these were very popular with both new and existing students.  Unfortunately I moved to East London to go to University, but I kept the West London classes going as I didn’t want to let the students down.

I went on to take my 2nd Dan under Kanazawa and then my 3rd and 4th Dan under Steve Rowe of Shikon.  I have been taking regular private lessons with Steve for many years now and under him have learnt the Yang Cheng Fu Tai Chi and Kung Fu system which I teach alongside Karate.  My Karate has also been heavily influenced by the Shikon system, although it is still Shotokan in essence.   

As the years passed the student numbers gradually grew and the other instructors in our group offered me their club nights to teach as they had other priorities.  I was working a full time day job and teaching and training a full time martial arts schedule.  I would leave the house at 7am to go to work, get in at 11pm and then do the same the next day.  Weekends were filled with courses or competitions.

I made a decision – to do this full time and make a living out of it. Then married with a young child to look after, a good job in the City and a mortgage to match, I couldn’t just quit the day job. One thing that Martial Arts have taught me though is that perseverance, dedication and hard work pays off. Most things that really matter in life are hard earned.

For a couple of years, with guidance from NEST, I built my school until I had sufficient numbers to make the jump.  Then, aged 30, I did it and have never looked back!   People sometimes look at me now, doing what I love as a job, earning enough to support a family (now with 3 boys!) and they say “You’re so lucky!”    As I remember all of those hours training and time invested in building a business, I usually just smile.

About Tsunami Martial Arts

My school now runs in 5 locations teaching over 500 students (aged from 4 to 64 years) each week. 

Within my school we have Little Ninjas classes for 4 – 6 year olds, Karate Kids for 7 + ,  Adult Karate and Self Defence,  Tai Chi for Health, Tai Chi Kung Fu, Kung Fu Weapons, Grappling classes, leadership classes for children and Instructor training courses.  I also teach corporate classes and do a regular fortnightly session at the Dominion Theatre in London.

Underpinning the foundation of my school is integrity.  Not just as a word to mention in the leadership course, but as a genuine principle to the school.  We work to the idea of “Kaizen,” or continual improvement, for every aspect of the school from students to instructors to business practice.

With this in mind we have grown because we have good retention.  We maintain standards and don’t just give away grades and our students know this.  They have to earn their grades, learn about perseverance and develop themselves.  As Jim Rohn said “Do not wish it was easier, wish you were better.” 

All instructors, including myself, must be continually learning and challenging themselves. 

The school is a friendly place that builds people up to challenge themselves, especially children, and doesn’t just throw them in the deep end from day one.  Martial Arts really should be, in my opinion, about building the characters of those taking part.  For me personally it is through the training in the arts that I am both who I am and where I am today and after nearly 30 years, I’ve only just started.

WHY NEST?

When I first decided to make my martial arts school a successful one, I soon realized it’s not just about being good at a martial art and able to teach classes.  I knew plenty of very good martial arts coaches but their schools were not run in a very successful way.  There was something missing and I looked at the successful ones I did know for the answer.

There is far more to running a successful Martial Arts business than most people appreciate and to have the guidance, industry knowledge and experience is invaluable, especially when starting out.  That’s why I chose NEST initially.  I looked at numerous other billing companies, but intuitively I felt that NEST could be trusted and based their own business on values of integrity.  They had a good understanding of the various business models that could be used and were able to advise and offer guidance on every aspect of the business.  They were clearly not just “another billing company.”

Gerard was always available for my questions and willing to give his time generously.  With their company structure it is in NESTs interest to help me succeed and Gerard and the team were very keen to do so. They had created a Win/Win relationship.

After 10 years NEST continue to present a very professional image for my school and offer guidance on any issues that have arisen in our school. The billing side of a business is always a headache for me – NEST handles this very well and I certainly wouldn’t want to be doing it! 

The monthly direct debit is taken care of and the student bases their commitment to the school upon their perception of what we actually do.

As my school grew, my accountant at the time recommended I set up as a Limited Company.  This had VAT issues and NEST was very quick to inform me of the consequences of doing this and arranged for me to meet with Carl from Dennis and Turnbull, who I now use as my own accountants. NEST has a great network of contacts and knows the right people to contact for this industry.

NEST has also helped with the set-up of my new schools, helping me with demographic data to best choose where to open my Norfolk schools.

I have also worked closely with NEST on building the school system, and am looking forward to implementing this across my schools in the near future.  I know that NEST will do their utmost to make this work for me and all their customers.



The Martial Arts Show Live, returning for the third consecutive year at the NEC Birmingham. Hope to see you there on 12th-13th of May 2012. Nest Management will be at Stand 21



NEW Marketing Toolkit Additions



    November has seen a few new additions to the NEST Online Marketing Toolkit:
§  Network Meeting content can now be accessed from a dedicated Network Meeting section in the main menu.

This section contains free downloads to enable you to keep informed of all NEST seminars and workshops and you will also be able to view video extracts from each event online in due course.
§  County Sports Partnership (CSP) Contact Details. Contact your CSP today to discuss ideas for how you can build better ‘school - club’ links in your local community.
§  Sales Scripts to help you handle and manage enquiries from prospects can be downloaded from a dedicated Sales Scripts section in the main menu.
§  The Yellow Pages Corporate Advertising Scheme contains details of this popular NEST benefit and how to take advantage of the improved exposure in the directories for no extra cost.

To access the Marketing Toolkit, log in at http://www.nestadmin.co.uk/ and click on ‘Marketing and Tools’.



The Martial Arts Show Live, returning for the third consecutive year at the NEC Birmingham. Hope to see you there on 12th-13th of May 2012. Nest Management will be at Stand 21



Andrew’s Sporting Chance pays off


 Andrew Hicks of Hicks Karate School of Excellence in Peterborough was the lucky winner of this summer’s ASDA Sporting Chance Redemption Prize Draw, courtesy of Savvy Marketing.
The draw encouraged NEST clients to tell us how well their ASDA store ‘Meet and Greet’ sessions worked for their business during the school summer holidays and Savvy were delighted to report that they received their best response on redemption rates to date, as a direct result of the draw taking place.
Andrew’s school now faces the difficult decision of how to spend the £500 winnings on equipment for their club!




The Martial Arts Show Live, returning for the third consecutive year at the NEC Birmingham. Hope to see you there on 12th-13th of May 2012. Nest Management will be at Stand 21