A couple of years ago, the jury was out when considering whether the use of social media delivered commercial benefits for martial arts academies in the UK.
Whilst growing in popularity, the use of social networking sites such as Facebook were historically seen as personal rather than business communication channels. However, as social media has evolved and matured, martial arts schools can no longer ignore the vital role it can play in helping them to recruit and retain students.
A recent social media study conducted by socialmediaexaminer.com* found that ‘90% of marketers indicated that social media is important for their business’. The survey, which was conducted with over 3300 marketers was developed ‘with the goal of understanding how marketers are using social media to grow and promote their businesses.’
The study also found that businesses are spending an increasing amount of time on social networking with ‘58% of businesses using social media for 6 hours or more each week’.
Video marketing is on the rise with 3 out of 4 marketers planning on increasing their use of Youtube and video marketing making it the top area marketers will invest in this year.
The number one advantage of social media marketing is generating more business exposure but there are also online benefits too, including increased traffic to your website and improved search rankings.
For martial arts academies within the NEST network, Facebook, Youtube and blogs remain the most popular networks because of the media’s ability to deliver martial arts techniques to new and existing students is a stimulating and engaging way.
NEST clients can obtain professional guidance about how to improve their school’s social networking activity. If you would like to understand more about how you can develop a social media strategy or if you want to start using social media for the first time, speak to a NEST Marketing Consultant on 0115 945 5030.
The
Martial Arts Show Live, returning for the third consecutive year at
the NEC Birmingham. Hope to see you there on 12th-13th of May 2012.
Nest Management will be at Stand 21
*Socialmediaexaminer.com 2011 Social Media Marketing Industry Report
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